Senior Marketing Manager

Job Description: Senior Manager-Marketing

Organization: Sikh Research Institute (SikhRI)

Job Type: Full Time

Reports To: Operations Head

Location: SAS Nagar, India (Flexible shift)

Job Status: Full-time position with benefits

About SikhRI

The Sikh Research Institute (SikhRI) connects people with the wisdom of Sikhi through accessible educational resources and experiences. We aim to inspire a deeper understanding and appreciation of Sikh heritage, principles and practices, fostering critical thinking and strengthening the global Sikh community. Our work includes developing curricula, hosting leadership programs, undertaking research, facilitating workshops and making Guru Granth Sahib more accessible globally.

Position Summary

SikhRI is seeking a dynamic and experienced Senior Marketing Manager based in India to spearhead our global marketing efforts.

Key Responsibilities

• Planning & Execution: Develop, implement and manage data-driven global marketing plans aligned with SikhRI's strategic goals, focusing on increasing website traffic, resource utilization, social media engagement, program registrations and event attendance.
• Budget Planning & Management: Manage the marketing budget in close coordination with the Operations team, ensuring optimal resource allocation, tracking expenditures and reporting on ROI.
• Digital Marketing & Ad Campaign Management: Lead the planning, execution and optimization of all digital marketing channels, including SEO, SEM, email marketing, social media marketing and paid advertising campaigns (Google Ads, Facebook/Instagram Ads, LinkedIn Ads, etc.).
• Content Marketing: Collaborate with the Content and Programs team and oversee content creation (video, podcast, articles, infographics) distribution and promotion to resonate with target audiences. Possess a good design sense to guide the visual aspects of marketing materials.
• Cross-Functional Coordination: Act as a central marketing liaison, working closely and proactively with Community (promoting registrations, post-event engagement, media management), Fundraising (supporting campaigns, donor communications), Content & Programs (aligning messaging, promoting resources) and Finance (budgeting, reporting) to ensure integrated and successful initiatives.
• Analytics & Reporting: Utilize analytics tools (e.g., Google Analytics, CRM data, social media insights) to monitor performance, generate insightful reports for stakeholders and drive continuous improvement of marketing tactics.
• Brand Management & Community Engagement: Enhance SikhRI's brand presence globally. Foster active community engagement through social media, online forums and other relevant platforms. Implement influencer or partnership strategies as appropriate.
• Team Leadership & Collaboration: Manage and mentor marketing staff or freelancers as needed. Foster a collaborative environment within the marketing function and across departments globally.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business or a related field; Master's degree is a plus.
• Minimum 5-7 years of experience in marketing with at least 2-3 years in a senior or managerial roles implementing comprehensive marketing strategies, preferably in non-profit sector.
• Excellent English communication (written and verbal), presentation and interpersonal skills.
• Excellent organizational, project management and problem-solving skills.
• Passion for SikhRI's mission and values.

Compensation & Benefits

Salary will be competitive and commensurate with experience. SikhRI offers a benefits package (details to be provided based on SikhRI policy).

Equal Opportunity Employer

SikhRI is an equal opportunity employer and does not discriminate on the basis of race, color, religion, gender, gender expression, age, national origin, disability, marital status, sexual orientation, or military status, in any of its activities or operations. We are committed to providing an inclusive and welcoming environment for all members of our staff, volunteers, contractors, vendors and clients.

How to Apply

Interested candidates are invited to apply by emailing their resume and a thoughtful cover letter (approximately 500 words) specifically addressing why you feel you are a strong fit for this Sr. Marketing Manager role and how your experience aligns with SikhRI's mission.

Please submit your resume and cover letter in the “Apply to Position” section.

Applications will be reviewed on a rolling basis until the position is filled. Due to the volume of applications, only candidates selected for an interview will be contacted.

Disclaimers

This job description provides a general but not comprehensive list of the essential responsibilities and qualifications required. It does not represent a contract of employment. SikhRI reserves the right to change the job description and/or posting at any time without advance notice.