Sikh Research Institute is seeking a driven and enthusiastic Marketing Manager to drive our brand growth and audience acquisition initiatives through marketing functions (traditional, events, and digital). Reporting to the Director of Fundraising, the Marketing Manager develops and implements outstanding communications strategies to further SikhRI’s mission by building awareness, strengthening the brand, advancing philanthropy, and supporting program delivery to the audiences.

Do you thrive in a fast-paced environment, ready to tackle the next challenge that comes your way? Are you comfortable working autonomously but love being part of a supportive global team? The role is best suited to someone incredibly versatile, well-versed in marketing and communication standards, and can provide guidance and practical support to every department.

As Marketing Manager, you will:

  • Lead the execution of marketing plans for SikhRI, including: Events, Webinars, Reports, Newsletters, and Podcasts, among others.
  • Strategic mindset with strong analytical skills and background in Marketing function (traditional, events, and digital)
  • Ensure marketing campaigns are designed for a positive consumer experience and maintain brand image and standards.
  • Collaborate with the creative team to develop brand-centered, data-driven, creative strategies for social media content, advertising content, content marketing opportunities as part of a greater marketing strategy.
  • Ensure project and design requests are submitted correctly and with the appropriate detail and aligned to SikhRI’s overarching marketing and brand strategy.
  • Proactively consults with key departments and divisions.
  • Perform other job-related duties as assigned

KEY RESPONSIBILITIES

  • Works collaboratively and cooperatively with each department to ensure the SikhRI's exposure is strategic, appropriate, within the brand, and as cost-effective as possible
  • Manages the SikhRI's website and social media
  • Recommends opportunities to increase SikhRI’s profile

KEY COMPETENCIES

  • Bachelor's degree in communications, public relations, marketing, or a related field
    3 years of digital marketing experience, including leading the management of multiple social media accounts and hands-on experience and interest in the tactical execution of social media and other content campaigns.
  • Well-versed in popular social media platforms like Twitter, Facebook, Instagram, and TikTok
  • Strong ability to manage multiple projects at the same time, understand priorities, and adapt to changing needs & demands
  • Experience in writing compelling marketing copy, impeccable proofreading and editing skills, and writing experience in various formats
  • Experience tracking, reporting, and learning from marketing performance metrics supporting specific goals.
  • Strong organizational skills, ability to multi-task effectively, and strong attention to detail
  • Nonprofit sector and event marketing experience, experience working with remote teams, and the ability to read/speak Panjabi are a plus.

CHARACTER TRAITS & CAPABILITIES

  • Collaborative, energetic, and enjoys supporting others
  • Excited and committed to learning, growing, and developing new skills
  • Attentive to details, communicative, responsive, and open to feedback
  • Creative in approach to developing new materials and solutions to complex communications projects
  • Iterative, solutions-oriented mindset with an eye toward continuous improvement
  • Enjoys working on many different types of projects and can prioritize their work and the work of others based on deadlines and organizational priorities

APPLYING

Only those applicants invited for an interview will be contacted. SikhRI is an equal-opportunity employer. Please be advised that all offers of employment are contingent upon the successful completion of professional references and background checks, including Social Media Account(s).